This hair rubber smells amazing like a mans cologne even and is a smooth white wax. It is specially formulated just like Smooth Viking’s other products. It is for men or boys whichever your dealing with. This wax puts life back into your hair making it sleek and modern. You can try out different looks and it doesnt take long to set in. Once you have the look you want the wax will keep it in place. This has worked great my sons hair is super thick so it doesnt hold that long but for short hair like my husbands it works perfect. I would recommend and be interested in Smooth Vikings product line! I received this product for free in exchange for my complete and honest review.